- Rodolfo Artiles
CEO & President
BIORodolfo Artiles is the founder of Business Management Allied (BMA). As a founder and leader of the firm, Rodolfo advises clients and leads engagements on how to more effectively build businesses and how to improve their performances for sustainable and profitable growth. His areas of expertise are: General Management, Sales Management and Processes, Sales Capabilities, Market entries, Business turn-arounds and transformations, Brand integration after acquisition, Strategic Alliances and Organizational Management among others. Prior to founding BMA, Rodolfo spent 28 years working in multinational companies like Procter & Gamble, Clorox and Whirlpool across 48 different countries in USA, Latin America and Africa. Rodolfo received his BS from Universidad del Valle de Guatemala and his MSc from Auburn University, AL, USA.
- Matilde Wheelock
Central America Leader
BIOMatilde Wheelock is a consultant at Business Management Allied (BMA). She has vast experience in developing marketing and commercial strategies for consumer goods companies and a solid track record of leading commercial operations in retail environments. The combination of having worked in the supplier and retailer side of the value chain, positions her as a well-rounded business professional with a unique vision to find optimal solutions to any company. Prior to joining BMA, Matilde spent 28 years working for stellar companies like Procter & Gamble and Walmart in Central America. Matilde received her Bachelor’s degree from University of Texas at Austin, USA and an MBA from Universidad Francisco Marroquín in Guatemala City, Guatemala.
- Pablo Cappanera
BIOPablo Cappanera is a consultant at Business Management Allied (BMA). He has vast experience in Consumer Markets & Health businesses, handling tangible and intangible propositions, business management with P&L responsibility and handling development stages and revamping processes. Also, he has been exposed to Commercial Areas with experience in horizontal distribution, Alternative Trade Channel development, Pharma Channel & Key Account responsibility. Prior to joining BMA, Pablo spent 20 years working for Cadbury, Nestle, DANONE, Kellogg's and Whirlpool across Latin American countries. Pablo received his Bachelor’s degree in Marketing from Universidad Tecnológica de Mexico and a Licenciatura degree in Management from Universidad de Buenos Aires.
- Ricardo Destarac
BIORicardo Destarac is a consultant at Business Management Allied (BMA). He is a marketing executive with solid experience in all marketing areas and leading non-profit organizations. Prior to joining BMA, Ricardo spent 21 years working for Procter & Gamble, Coca Cola and leading as CEO his own non-profit organization. Ricardo received his BS degree from Universidad del Valle de Guatemala.
- Naghmeh Vahdat
BIONaghmeh Vahdat is a senior business executive with experience in the areas of: Trade Marketing, Negotiations, Licensing and Business Planning for the Consumer Goods and Retail industry. Prior to joining BMA, Naghmeh spent the last 24 years working for multinational companies like Merck and Clorox. She received her Licenciatura degree in Communication from Universidad Católica del Uruguay and an MBA from the Darla Moore School of Business at the University of South Carolina, USA. Currently, she lives Santiago, Chile.
- Juan Carlos Sandino
BIOJuan Carlos Sandino is a senior business executive with experience in teh áreas of: Sales, Sales Administration, Sales Training, Trade Marketing, Go to Market strategies and Distributor Management. Prioir to joining BMA, Juan Carlos spent the last 24 years working for multinational companies like Procter & Gamble and Clorox in Guatemala, Nicaragua and Panamá. Juan Carlos receives his Licenciatura degree in Science from the Universidad Centroamericana in Nicaragua and an advanced degree in Marketing from the Instituto Tecnológico de Monterrey, Mexico. Currently, he lives in Panamá City, Panamá.
- Luis Quadrante
BIOLuis Quadrante is a senior business executive with experience in the áreas of: General Management, Commercial Operations, Business Development and Trade Marketing. Prior to joining BMA, Luis spent the last 28 years working for multinational companies like Clorox, Unilever, Kellogg’s, Sara Lee and Price Waterhouse. Luis received his Licenciatura degree in Business from Pontificia Universidad Católica de Sao Paulo and an MBA from Escuela Superior de Propaganda y Marketing in Brazil. Currently he lives in Sao Paulo, Brazil.
- Jorge Esteban Pinedo
BIOJorge Esteban Pinedo is a Consultant at Business Management Allied (BMA). Jorge is a senior business executive with vast experience in: General Management, Business Development, Sales and Marketing, Trade Marketing. He also has experience en Media Management and was exposed to the Education industry. Jorge Spent the last 24 years working for multinational companies like Procter & Gamble and Coca Cola in several countries in Latin America. He also had the opportunity to work for the newspaper El Comercio in Lima, Perú, Jorge received his Business Degree from Universidad de Lima in Perú and his MBA from INCAE Business School in Costa Rica. Currently he lives in Lima, Perú.
- Fernando Fernandez
BIOFernando Fernandez is a consultant at Business Management Allied (BMA). Fernando is a business executive with strong financial background and experience. He is a contributor to Business Management Allied (BMA) projects that require financial acumen. His areas of expertise lie within the Corporate Finance domain including: Planning & Analysis, Accounting, Forecasting, Budgeting, Financial Statements development, among others. Fernando spent the last 20 years working for leading multinational companies like Xerox and Clorox with responsibilites for different countries in Latin America, USA and Canada. Fernando received his Bachelor's Degree in Mechanical Engineering from University of Puerto Rico and an MBA with emphasis in Finance from the Rochester Institute of Technology in Rochester, NY. USA. He currently lives in Miami, FL. USA.
- Ernesto Dreyer
BIOErnesto Dreyer is a senior business executive with experience in the areas of: Growth strategy, business and market development, brand management, key account management, multifunctional teams and business transformations. Prior to joining BMA, Ernesto spent the last 20 years working for multinational companies like Whirlpool, Samsung, Quala and Spectrum Brands in Latin America, Europe, Asia and Australia. Ernesto received his Industrial Engineer degree from Pontificia Universidad Javeriana de Colombia and an MBA from ESADE in Barcelona, Spain. Additionally, participated in advanced management programs at the Wharton School in Philadelphia, PA, USA. Currently, he lives in Bogotá, Colombia.