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Solutions

Business Vision and Strategy

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Vision

Understand where you are and what you want to become.
Define strategic choices and use OGSM tool.

Contenido

Vision

WHAT IS IT - Vision is timeless, it is a “dream” of what your organization wants to be. A vision must be sufficiently clear and concise that everyone in the organization understands it and can buy into it with passion. Setting your vision or “dream” is critical to define your strategic choices of how you will achieve that organizational “dream”. It provides clarity, focus, sense of purpose and belonging and ultimately, engagement.

HOW WE CAN HELP - BMA can help you define your organizational vision by understanding where you are and what you want to become. We will partner with your team to get the input needed to articulate that “dream” and generate a vision that will be created and owned by your organization instead of imposed by external influencers.

 

Estrategy

WHAT IS IT - Strategy links the “dream” with current reality. A strategy is an integrated set of choices which positions the organization to create sustainable advantage relative to competition and superior financial/social value. In simple terms, strategy are the plans to achieve your vision. An organization without a strategy will navigate without a compass, lost in the day-to-day, not knowing whether they are winning or losing, causing confusion with no consistent messages and burned out, disengaged employees.

HOW WE CAN HELP - BMA can help you define those strategic choices by following a methodical analytical process that will yield clear choices of a) Goals and Aspirations, b) Where to Play, c) How to Win and d) How to configure.

 

Driving value

After setting the VISION and STRATEGY we will use a known methodology called OGSM (Objectives, Goals, Strategies, Measures) to operationalize and communicate this to your organization. This will represent your organization’s “Flight plan” that everyone will know, understand, commit and measure to deliver your objectives.

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Bussiness Model Optimization

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Optimizacion

A look into the 5 models: Revenue, Gross Margin, Operating,
Working Capital and Ivestment.

Contenido

What is it

Every business model is comprised of essentially five key models, which taken together, determine the economic viability of any business.

 

How we can help

  • At BMA, we surgically look at each of these models to determine its viability to deliver value and sustainability for the future:
  • Revenue model: who will buy, how often, how soon, at what cost, how much money will you receive?
  • Gross Margin model: how much revenue will be left after you paid for the direct costs of what you sold? What is driving these results?
  • Operating model: How much money are you allocating as fixed costs?, How much and why are you allocating to Marketing, Advertising, Administrative tasks, etc.
  • Working capital model: how much inventory are you holding, is it enough or is it too much?; are you collecting your customer balances on time?; how long are you taking to pay your debtors?
  • Investment model: how leveraged are you? Is it sustainable? Are you generating enough cash?
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Sales Management

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Ventas

Sales recruiting, management, development, coordination of
sales operations, rewarding and capabilities/training.

Contenido

What is it

Sales management is the process of recruiting, manage and develop a sales force, coordinating sales operations, and implementing sales techniques that allow a business to consistently deliver its sales targets. Sales management can involve any of the following activities: (1) formulation of sales strategy through development of account management policies, sales force compensation policies, sales revenue forecasts, and sales plan, (2) implementation of sales strategy through selecting, training, motivating, and supporting the sales force, setting sales revenue targets, and (3) sales force management through development and implementation of sales performance, monitoring, and evaluation methods, and analysis of associated behavioral patterns and costs.

 

How we can help

At BMA, we have strong and proven sales management capabilities that enable us to diagnose and design an optimization plan for your sales organization.

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Go to Market (GTM) Design and Optimization

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web

How are you reaching your customers vs competition:
channels, pricing, distribution, market segmentation.

Contenido

What is it

Reaching customers in an effective and efficient way is critical for the sustainability and creation of competitive advantage for the business. The purpose of a GTM strategy is to provide a blueprint for delivering a product or service to the end consumer, taking into account such factors as pricing, distribution, channels, competition and market segmentation.

 

How we can help

The vast experience of BMA designing GTM models throughout different industries, countries & categories and identifying unmet customer and consumer needs, positions us as the ideal and highly reliable candidate to help you in this area.

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Marketing

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Mercadeo

Design of a marketing strategy that will fit your goals and
aspirations with your current reality. Marketing mix with the highest ROI.

Contenido

What is it

The Internet has completely changed the way that customers look for and get what they want. It has also changed where they search for and where they buy goods and services. Consequently, those businesses that wish to remain profitable are changing their marketing methods to respond to this transformation in their customer’s buying habits. Traditional forms of marketing such as newspaper and television advertising, direct mail and cold calling simply do not integrate well with the powerful medium of the Internet and have become less and less effective as a result.

 

At BMA

we understand these trends and we are highly qualified and ready to understand your business capabilities, resources, target consumer and competitive environment to design a marketing strategy that will fit your goals and aspirations with your current reality. We will design your marketing mix strategy that will get to your goals as quickly as possible with the highest ROI. Our team of senior executives will be able to share the best and most successful marketing practices of the multinational companies they have been trained in, so you can develop a lasting competitive advantage.

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Retail Management and Optimization

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Retail

Corporate strategy, merchandising, Procurement optimization, Joint Business Plans, Productivity of operations, shopper segmentation and management, store operations.

Contenido

What is it

Retail management and optimization includes the use of best practices in the processes of attracting customers to stores and optimizing purchases once they navigate these spaces.

How we can help

At BMA we have the skills and experience to be able to intervene in different areas of retail businesses that allow us to help with various issues: Corporate strategy, merchandising, purchasing optimization, Joint Business Plans, operations productivity, shopper (segmentation and management), store management and others.

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Organizational Design

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Diseño

Analysis, redesign and optimization of commercial organizational structures: Marketing, Trade Marketing and Sales.

Contenido

What is it

Organizational development is the process of aligning the organization's structure with its strategy and business objectives in order to deliver efficiencies and effectiveness. In this process, an understanding of business processes, volumes, and workflows, roles and responsibilities, analysis of activities and resources is achieved.

 

How we can help

The BMA team has established an alliance with Valor Humano LATAM, through which it facilitates the development and deployment of organizational strategies, as well as the strengthening of high-performance teams, through its own and adapted models, according to the requirements. Additionally, we support change management, especially during complex transitions, such as mergers, acquisitions, changes in business models and creation of regional headquarters.

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International Expansion

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Internacional

Target country assessment and selection, entry strategy and business management. 

Contenido

What is it

International expansion includes the activities necessary to determine whether it makes sense for the business to make moving out of its geographic domain a strategic priority. Once that need is established, a selection process is developed for the places to be expanded and macroeconomic, category, competitor, supply place, value chain, etc. evaluations are carried out. 

How we can help

The BMA team has an international profile with executives who have lived and worked throughout their careers in international environments. Additionally, the geographical footprint of the group and residence of its members, allows access to markets in a natural and agile way.

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Supply Chain

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Cadena

It is a system of organizations, people, activities, information and resources necessary to supply a product or service to consumers.

Contenido

What is it

The supply chain or supplies consists of the planning, organization and control of those activities related to the flow and transformation of goods, from the conception of a product to the end user. It includes suppliers (first, second and third level), PM warehouses (raw material - direct or indirect), the production line, Finished Products warehouses, distribution channels, wholesalers, retailers and the end customer. All functions involved in the supply chain are aimed at receiving and fulfilling a customer request. These functions include, but are not limited to, new product development, marketing, operations, distribution, finance, and customer service.

 

How we can help

At BMA we have expert executives in supply chains with certifications: SCRUM Mastering, Six Sigma Black Belt, Lean Manufacturing, Planning and Inventory Management (CPIM), Master Lean Implementer, Focus improvement Instructor, Kaizen Instructor, Advanced Project Management and others. In addition, our experts have experienced and lived supply chain projects in the companies where they worked for more than 20 years, so their knowledge is not only theoretical but also expert implementers of technical concepts.

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Cost Efficiency and Optimization

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Time

Efficiencies and optimization of spending throughout the business, savings programs.

Contenido

What is it

Cost reduction programs are structured short-term and long-term cost reduction initiatives. Each initiative is based on the analysis of the operations of a company, the best practices and an assessment of benefits and must necessarily include an implementation and follow-up plan. Cost reduction programs are typically implemented during times of financial pressure or macroeconomic crisis, however, these programs are extremely useful to improve the profitability of companies and be a source of financing for future growth strategies.

 

How we can help

The technical certifications (SCRUM Mastering, Six Sigma Black Belt, Lean Manufacturing, Planning and Inventory Management - CPIM, Master Lean Implementer, Focus improvement Instructor, Kaizen Instructor, Advanced Project Management and others) of our experts in process improvement issues we allows you to design, implement, monitor and optimize all possible initiatives aimed at cost savings and optimization.

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